Salamander Designs, the recognized leading provider of premium quality A/V technology furniture for residential and commercial markets, has announced that industry veteran Cat Toomey has joined their senior leadership team as vice president of marketing. The news comes on the heels of Salamander’s December announcement of naming Scott Srolis the company’s president. Cat will bring her extensive industry expertise, vision, strong relationships, and skills to advance Salamander’s marketing strategies and customer programs worldwide. She will also continue as CEO of CATalyzing Communications, the agency she founded eight years ago, with support from her team, for non-competing firms.

Salamander Designs’ growth trajectory is remarkable. Universally known for quick-ship customized furniture solutions and sustainable operations for 30 years, they have been voted #1 by the CI industry for furniture for the past 17 years (since rankings began) and #1 in the seating category in the most current polling. The appointment of Cat as vice president of marketing signals plans to deepen connections within the CI industry and end-customers on national and international levels. With significant growth in its business, partnerships, and markets, Salamander is on track for even greater expansion in 2025.

"We're thrilled to kick off 2025 by welcoming Cat as Salamander's vice president of marketing," said Scott Srolis, president of Salamander Designs. “With her in-depth industry experience and proven track record in strategy and branding, Cat is the perfect fit to lead our brand and next gen marketing endeavors along with our marketing director Angela Babowicz. In 2025, we aim to drive profound engagement and success for all our customers across global commercial and residential markets."

"Cat and her agency have been actively supporting us at Salamander for eight years already," shared Salvatore Carrabba, founder and CEO of Salamander Designs, Ltd. "We're excited that she's joining us full-time to further expand our brand, customer experiences, programs and outreach. We're grateful for our strong growth, and with Cat in our new leadership role, we know we’re on our way to even bigger things for our valued partners and customers."

"I’m deeply honored to step into the role of Vice President of Marketing at Salamander Designs, one of the most distinctive companies in our industry," shared Cat Toomey. "Working with this passionate team, dedicated to creating premium products that meet individual needs, has been a true privilege. I’m excited to build on their decades of success and help shape Salamander’s brand while enhancing dealer and customer experiences across residential and commercial sectors. Together, we’ll continue delivering exceptional value to our partners worldwide.”

Cat and Scott have a rich history of collaboration and leadership success both at Salamander Designs and prior companies over 13 years. Cat is founder of CATalyzing Communications, an end-to-end marketing agency established in 2016 that serves the CI, CE and high-tech industries. She is also cofounder of VideoMojo, which offers the industry's largest library of CI technology video content, enabling integrators to share compelling branded videos without the need for onsite video filming. Cat will continue as CEO of CATalyzing which will remain Salamander’s agency of record. The agency will continue serving existing and new clients in non-competing segments. With a staff of trusted industry professionals who have supported the CI industry for nearly a decade, CATalyzing clients can expect business as usual.